Around the World in 20 Craft Beers [Infographic]
Beer has always been an important part of our culture in some guise or another, dating all the way back to ancient Egypt!
Nowadays, beer is as popular as ever, but there’s one particular movement which is gaining a lot of traction, and that is craft beer.
Particularly in the US, craft beer has exploded, and can be found in bars around the world, with sales growing as much as 15% in the last year alone, according to this Business Insider article.
What is craft beer?
At this point, you might find yourself asking: “But what exactly is craft beer?”. Well, according to BrewDog, one of the UK’s biggest craft brewers, it refers to beer made by a brewery which is:
- Small (brews less than 500,000 HL a year)
- Authentic (brewed at original gravity, without rice, corn or anything else to bring costs down at the risk of flavour)
- Honest (Ingredients clearly listed)
- Independent (Not owned more than 20% by a brewery)
(You can read a much more detailed post by BrewDog on the matter here.)
How big is it?
According to this infographic from the US Brewers Association, craft beer holds a 12.2% market share in the US beer market, which obviously isn’t huge compared to the big breweries, but it certainly is on the up.
While craft beer’s popularity is at its peak over in the US, it’s also seeing a boom in popularity here in Europe and the rest of the world, as you can see in the infographic below from Citybase Apartments which shows 20 different craft beers from all around the world.
Why is it so popular?
While there isn’t one definitive answer for this, one possible explanation is simply that beer drinkers are getting bored with their standard cheap lagers such as Carlsberg or Carling.
It seems that our taste buds are changing, with a shift towards more flavoursome and stronger tipples, especially IPAs (India Pale Ales).
This has spurred craft brewers to experiment a lot with their flavours and varieties, some of which you can see below.
All of these exciting new products have caught the attention of mainstream shops, supermarkets and pub chains, meaning that you’re just as likely to see Brooklyn Lager on the pump at Wetherspoons as you are Strongbow.
Tasting events at the breweries themselves are also proving popular, with many becoming converted after a quick tour and, of course, a couple of pints!
Take a look at the infographic below to see how craft brewing has truly become a worldwide business, with breweries in every corner of the globe, from South America to Australia and New Zealand, and even Iceland!
It’s also interesting to see just how much the varieties of craft beer can vary, with examples of IPAs, lagers, blonds, pilsners and more, as well as some pretty unique flavours such as coffee, lemon, caramel and tobacco being represented!
With so many different options out there, there’s never been a better time to start broadening your beer drinking palette and embracing the craft beer revolution!